When a so-called “leading agent” was engaged to sell Unit 4, 31 Gibbes Street Chatswood, the Vendor thought they were in good hands. Marketing commenced and an auction date was set down for June 16.
Over the course of the campaign, the agent told the Vendor that there was “lack of interest” due to the upcoming Federal Election and suggested the auction be withdrawn.
Once the exclusive agency period lapsed, the Vendor opened the listing up to other local agents, including Taylor Nicholas. Taylor Nicholas were the only agents to market the property correctly. After just 17 days, Taylor Nicholas’ promise to provide certainty to our client was fulfilled, when our North Shore Associate Director, Haran Paheerathan successfully negotiated and exchanged a sale with a purchaser who had responded to our campaign.
As we often say, there are 2 main reasons why a property doesn’t sell; it’s either poorly priced or poorly marketed. Whilst we agree that the Federal Election did cause a level of uncertainty in the market, it certainly did not bring activity to a halt. In fact, Taylor Nicholas continued to turn over stock leading up to, during and straight after the election. Marketing property isn’t just about placing an ad and hoping for the best, it’s about catering each campaign to target the right audience, a skill that Taylor Nicholas has mastered over the years.
Don’t waste precious time dealing with agents who can only sell in a good market. Taylor Nicholas has the proven track record to sell and lease even in the most challenging market conditions. If we can do it when the market is tough, imagine what we can do when the market is hot!
Get in touch with your local Taylor Nicholas office to learn more about our services!